min to read
Oct 17, 2023
Overcommunication on PNs can do more harm than good to a brand. While communication is key to running a successful business, too much communication can negatively impact employees, create difficult administrative decisions, and lead to unproductive work and inefficience. In addition, overcommunication can lead to information overload, which can cause customers to tune out and disengage from a brand. In this blog article, we will discuss the dangers of overcommunication on PNs, alternatives that companies can adopt, and how they can leverage the use of A/B testing. We will also provide examples of how brands have lost customers by overcommunicating on PNs and templatized messaging.
The Dangers of Overcommunication on PNs
Overcommunication on PNs can lead to several negative consequences for a brand, including:
Employee disengagement: Overcommunication can negatively impact employees by creating information overload, which can lead to burnout and disengagement. Employees may feel overwhelmed by the constant stream of messages and notifications, which can make it difficult for them to focus on their work and be productive.
Customer disengagement: Overcommunication can also lead to customer disengagement. When customers receive too many messages from a brand, they may start to tune out and ignore them. This can lead to a decrease in customer engagement and loyalty, which can ultimately hurt a brand's bottom line.
Templatized messaging: Overcommunication can also lead to templatized messaging, which can make customers feel like they are not valued by the brand. When customers receive the same message over and over again, they may start to feel like the brand is not taking the time to personalize their communication.
Brand damage: Overcommunication can also lead to brand damage. When customers receive too many messages from a brand, they may start to associate the brand with spam and unwanted communication. This can lead to a decrease in brand trust and reputation.
Alternatives to Overcommunication on PNs
To avoid the negative consequences of overcommunication on PNs, companies can adopt several alternatives, including:
Segmentation: Companies can segment their audience and send targeted messages to specific groups of customers. This can help ensure that customers receive messages that are relevant to them and increase the likelihood that they will engage with the brand.
Personalization: Companies can personalize their messages by using customer data to tailor their communication. This can help make customers feel valued by the brand and increase their engagement and loyalty.
Frequency: Companies can also adjust the frequency of their messages to ensure that they are not overwhelming their audience. By sending messages at the right frequency, companies can ensure that their communication is effective without being excessive.
Leveraging A/B Testing
A/B testing can be a powerful tool for companies looking to optimize their communication strategy. By testing different messaging strategies on a small sample of their audience, companies can determine which messages are most effective and adjust their communication accordingly. For example, a company could test different message frequencies or different types of messaging (e.g., personalized vs. non-personalized) to determine which approach is most effective.
Examples of Brands that Have Lost Customers Due to Overcommunication
Several brands have lost customers due to overcommunication on PNs and templatized messaging. For example:
LinkedIn: LinkedIn has been criticized for sending too many notifications to its users, which can be overwhelming and lead to disengagement.
Uber: Uber has been criticized for sending too many promotional messages to its users, which can be seen as spam and lead to disengagement.
Groupon: Groupon has been criticized for sending too many emails to its users, which can be seen as spam and lead to disengagement.
Conclusion
Overcommunication on PNs can do more harm than good to a brand. It can lead to employee disengagement, customer disengagement, templatized messaging, and brand damage. To avoid these negative consequences, companies can adopt alternatives such as segmentation, personalization, and adjusting message frequency. They can also leverage A/B testing to optimize their communication strategy. By avoiding overcommunication on PNs, companies can ensure that their communication is effective and engaging, and that they maintain the trust and loyalty of their customers.
